Content Marketing in the Age of AI Search Masterclass, 2 Module Series
DMAnc
Content strategy for traditional and AI search, GEO, useful/citable content, governance, measurement and scaled content operations
Compare AI courses covering fundamentals, responsible use and governance for marketing work.
132 courses in this collection
DMAnc
Content strategy for traditional and AI search, GEO, useful/citable content, governance, measurement and scaled content operations
American Marketing Association (AMA)
AI categories and capabilities mapped to persona development, SEO, content and personalization, with risks and ethics
American Marketing Association (AMA)
AI literacy and output evaluation, responsible prompting, practical marketing use cases, AI-for-ROI framing and pilot planning
ESPM
Marketing/finance foundations plus NLP, GenAI and LLM applications for campaigns, content, personalization, sentiment, chatbots and automation
ESPM
Social strategy and analytics with a dedicated AI lesson covering GenAI social content, agents/Skills/RAG, workflow automation, curation, brand voice and responsible use
Tecnológico de Monterrey (Tec de Monterrey)
40-hour syllabus covers AI strategy/compliance, prompts and low-code agents, marketing/sales applications including segmentation, personalized ads, funnel and campaign automation
SMU Academy, Singapore Management University
Digital marketing fundamentals, generative AI content/SEO and analytics, journey mapping/personalization/social, email, landing pages and conversion testing
Universidad Panamericana, Educación Continua
Digital marketing fundamentals, search/paid media and social, plus a separate AI module on GenAI, prompt engineering and marketing applications
Unegocios, Facultad de Economía y Negocios, Universidad de Chile
AI marketing foundations, performance, direct marketing, automation, analytics and algorithmic persuasion, applied marketing cases
Universidad Austral, Facultad de Ciencias Empresariales
AI/GenAI/ML foundations, customer insight using GenAI, RAG and agents, product personalization, marketing use-case design, creative/growth, agent integration, CX and productivity
Universidad Tecnológica Nacional, Facultad Regional Buenos Aires, Centro de e-Learning
AI marketing fundamentals, content generation/optimization, segmentation and personalization, email marketing, chatbots, campaign automation, ethics and team readiness
MICA
Generative/agentic AI for brand strategy, consumer/cultural signals, brand architecture, predictive performance/risk, voice/narrative, scalable content and cross-channel communication
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