Google Analytics 4 for Digital and AI-Driven Marketing, 2 Module Series
DMAnc
GA4 event model, install/configuration, KPI definition, campaign/search/local data links, reporting, custom explorations and interpretation of AI-driven referral patterns
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123 published listings · 116 marketing focus · 7 related skillsPage 3 of 3. Labels distinguish marketing-focused courses from related skills. Published mentions do not establish depth, quality or current enrollment.
DMAnc
GA4 event model, install/configuration, KPI definition, campaign/search/local data links, reporting, custom explorations and interpretation of AI-driven referral patterns
DMAnc
Copilot versus ChatGPT/Claude/Gemini, context-aware prompting, marketing workflows, PowerPoint development, Excel analysis and cross-model workflows
DMAnc
AI-supported social research/planning, calendars and campaign structure, content generation/repurposing, on-brand visuals/video and reporting insights
DMAnc
Brief-based AI image creation, social/campaign visuals, video formats, brand style/consistency, image-rights/disclosure, prompt workflow and performance-based refinement
DMAnc
Content strategy for traditional and AI search, GEO, useful/citable content, governance, measurement and scaled content operations
DMAnc
Diagnose weak AI drafts, edit for specificity/trust/brand voice, create a working voice guide, apply editing filters and review content across email, social, ads and landing pages
DMAnc
Google Ads automation and human control, Search and Performance Max audits, tracking, audience signals, assets and landing pages, weekly optimization, lead quality and reporting
DMAnc
Use Claude to refine positioning and briefs, compare campaign options, combine research inputs, execute content/workflow tasks, evaluate automation boundaries and coordinate multiple models/tools
DMAnc
Content measurement, AI-search/GEO KPIs, attribution and incrementality, SERP-to-value analysis, business cases, forecasting/seasonality and dashboard design
American Marketing Association (AMA)
AI categories and capabilities mapped to persona development, SEO, content and personalization, with risks and ethics
American Marketing Association (AMA)
AI literacy and output evaluation, responsible prompting, practical marketing use cases, AI-for-ROI framing and pilot planning
Bundesverband Digitale Wirtschaft (BVDW)
AI use across the customer journey: content, SEO/GEO, personalized email/social/ads, automation, loyalty and company use-case development, with data and legal topics
IAB Spain
LLMs, agents/workflows, prompting, AI search visibility, content and campaign operations across a product launch
ESPM
Marketing/finance foundations plus NLP, GenAI and LLM applications for campaigns, content, personalization, sentiment, chatbots and automation
ESPM
Generative-search visibility, topical authority, AI-readable content and technical accessibility, distribution/PR and Share of Generation measurement
ESPM
Search journey and zero-click, brand-led growth/PR, SEO/AEO/GEO, LLM processing, off-page social/search orchestration and agentic marketing stack
Tecnológico de Monterrey (Tec de Monterrey)
40-hour syllabus covers AI strategy/compliance, prompts and low-code agents, marketing/sales applications including segmentation, personalized ads, funnel and campaign automation
Tecnológico de Monterrey (Tec de Monterrey)
Marketing AI use cases, segmentation/personalization/recommendation/prediction, tool use and an AI strategy fit/needs/budget/plan
SMU Academy, Singapore Management University
AI LinkedIn strategies for brand visibility, networking, content, company branding, lead generation/sales, thought leadership and ROI
SMU Academy, Singapore Management University
Digital marketing fundamentals, generative AI content/SEO and analytics, journey mapping/personalization/social, email, landing pages and conversion testing
NUS Business School Executive Education
Digital strategy/consumer behavior, content/social, a dedicated AI-in-digital-marketing session, performance/ROI, omnichannel and digital privacy
Universidad Panamericana, Educación Continua
AI for market/customer analysis, segmentation, campaign planning, prototyping, iteration, KPI monitoring and scaling
Universidad Panamericana, Educación Continua
Digital marketing fundamentals, search/paid media and social, plus a separate AI module on GenAI, prompt engineering and marketing applications
Universidad Tecnológica Nacional, Facultad Regional Buenos Aires, Centro de e-Learning
AI-assisted growth strategy, Meta/TikTok paid campaigns, account and conversion setup, targeting, retargeting/ecommerce, creative, reporting, A/B testing and optimization
Universidad Tecnológica Nacional, Facultad Regional Buenos Aires, Centro de e-Learning
AI marketing fundamentals, content generation/optimization, segmentation and personalization, email marketing, chatbots, campaign automation, ethics and team readiness
Universidad Tecnológica Nacional, Facultad Regional Buenos Aires, Centro de e-Learning
SEO/GEO for Google/Bing/LLMs, keyword and conversational intent, content for AI Overviews, citation-oriented off-page work, technical schema, measurement/auditing
MICA
Generative/agentic AI for brand strategy, consumer/cultural signals, brand architecture, predictive performance/risk, voice/narrative, scalable content and cross-channel communication